INSIGHTS
Thinking that earns its keep.
Notes on AI, Salesforce, data integration, regulated workflows, and digital products from active delivery work.
AI Strategy7 min read
Why Readiness Comes Before Implementation
Most AI failures happen before the first line of code. Understanding the operating conditions that make AI work changes what you build and in what order.
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Salesforce5 min read
Adoption Is the Product, Not an Afterthought
Every Salesforce engagement ends with people who need to trust the platform. Designing for that from day one changes what you configure, what you skip, and how you measure done.
Regulated Workflows3 min read
AI in Regulated Environments: The Five Controls That Matter
A short technical note on the design decisions that keep sensitive workflows auditable.